LIVE PRODUCTION
SOUTHERN SOUL LIVE
- LOCATION
- Hattiesburg, MS
- ATTENDANCE
- 1,500
- YEAR
- 2025
- SCOPE
- Audio · Lighting · Stage · LED

01 / 06
THE VENUE
Empty floor. Concrete. Nothing hung.
01
THE BRIEF
A promoter needed a headline-grade concert production inside a multipurpose hall that had never hosted one. The room had house power, a flat floor, and no rigging points.
02
THE CHALLENGE
No overhead rigging meant every fixture had to be ground supported. The hall is long and narrow with a hard rear wall — a coverage and intelligibility problem before it was ever a volume problem.
03
THE BUILD
- 01
Ground support goalpost with a 32-foot span, engineered to carry the full lighting and LED load without touching the structure.
- 02
Line array flown from the goalpost with a delay ring at the 90-foot mark to hold the back third of the room.
- 03
Rear-wall treatment and a deliberate high-frequency shade to kill slap-back before it reached front of house.
- 04
A 12-by-8 LED wall upstage running set-specific content, with IMAG cut live from two cameras.
- 05
Timecoded lighting for the headline set, busked for support acts.
04
THE MOMENT

The headline walked out to a blackout, one beam, and a wall of low end that arrived exactly on the downbeat. The room went up and stayed up.
05
THE RESULT
- Attendance
- 1,500
- Load-in to doors
- 14 hrs
- Show delay
- 0 min
- Repeat booking
- Confirmed
“We have run shows in that hall for years. Nobody has ever made it sound like that. 3D showed up with a plan and hit every single call time.”
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