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LIVE PRODUCTION

SOUTHERN SOUL LIVE

LOCATION
Hattiesburg, MS
ATTENDANCE
1,500
YEAR
2025
SCOPE
Audio · Lighting · Stage · LED
Rows of empty seats receding into darkness in an unlit hall

01 / 06

THE VENUE

Empty floor. Concrete. Nothing hung.

01

THE BRIEF

A promoter needed a headline-grade concert production inside a multipurpose hall that had never hosted one. The room had house power, a flat floor, and no rigging points.

02

THE CHALLENGE

No overhead rigging meant every fixture had to be ground supported. The hall is long and narrow with a hard rear wall — a coverage and intelligibility problem before it was ever a volume problem.

03

THE BUILD

  1. 01

    Ground support goalpost with a 32-foot span, engineered to carry the full lighting and LED load without touching the structure.

  2. 02

    Line array flown from the goalpost with a delay ring at the 90-foot mark to hold the back third of the room.

  3. 03

    Rear-wall treatment and a deliberate high-frequency shade to kill slap-back before it reached front of house.

  4. 04

    A 12-by-8 LED wall upstage running set-specific content, with IMAG cut live from two cameras.

  5. 05

    Timecoded lighting for the headline set, busked for support acts.

04

THE MOMENT

A packed room silhouetted against the full rig at show peak

The headline walked out to a blackout, one beam, and a wall of low end that arrived exactly on the downbeat. The room went up and stayed up.

05

THE RESULT

Attendance
1,500
Load-in to doors
14 hrs
Show delay
0 min
Repeat booking
Confirmed
We have run shows in that hall for years. Nobody has ever made it sound like that. 3D showed up with a plan and hit every single call time.
PromoterSouthern Soul Live

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